CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ADMINISTRATOR

Number of Vacancies 1 Location Rio Grande Valley Department University Marketing and Communications FTE 1.
0 FLSA Exempt Scope of Job To serve as the expert administrator and best practice organizer for the university’s CRM ecosystem within the assigned area.
To lead all technical and functional implementation, compliance, data integrity, and analysis of system data, user adoption, and lead/student management processes.
Responsible for developing, executing, and managing key CRM functions including admissions applications, document handling, data integrity, reports, dashboards, events, communications, and overall campaigns.
Description of Duties Manages and leads the assigned CRM initiative collaborating with key departmental stakeholders on the day-to-day operations of the CRM solution.
Provides support, maintenance, optimization, and upgrades of CRM applications and corresponding interfaces to third-party or locally connected systems.
Develops and maintains the technical components needed for data imports, CRM data processing, data exports, and data integration to Student Information System.
Responsible for developing, executing, and managing communication campaigns and events.
Interprets and conducts user testing for all system changes, enhancements, upgrades, and patches, including required maintenance and releases.
Develops and creates customized reports and dashboards.
Ensures the overall quality of data by performing data quality control procedures, including review and completion of data change requests, checking and merging duplicate contacts, standardizing data and ensuring that the necessary data fields are populated according to data standards.
Creates and maintains workflows and approval processes, coordinates with designated teams to solve technical problems.
Designs and implements new features to help improve student/lead conversion rates, manages integrations to external applications as needed to help improve the user/lead experience.
Updates, maintains, and documents training materials, department guidelines, system documentation on processes and best practices.
Provides support to system users and acts as the primary point of contact for end-user support.
Plans develops and provides training to system users.
Designs and implements new features to optimize system usage.
Monitors industry trends and best practices and recommends changes to current CRM processes to benefit the university.
Performs other duties as assigned.
Supervision Received General supervision from assigned supervisor.
Supervision Given Direct supervision of assigned staff.
Required Education Bachelor’s degree from an accredited university.
Preferred Education Bachelor’s degree in Computer Information Systems/Computer Science.
Licenses/Certifications Preferred: Salesforce Certified Administrator, Salesforce Advanced Administrator, Marketing Cloud Administrator, and/or Platform App Builder.
Required Experience Three (3) years of experience with CRM applications or student information systems including updates, enhancements, building reports, managing dashboards, workflows and security or related experience.
Preferred Experience Knowledge of Banner Student Information System.
Direct experience with TargetX or Salesforce CRM app development within a higher education/enterprise level of complexity.
Experience with Salesforce API and Salesforce-related Web Services (REST/SOAP/JSON/Bulk.
Equipment Use of standard office equipment.
Working Conditions Needs to be able to successfully perform all required duties.
Office Environment; some travel and weekend work may be required.
Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
UTRGV is a distributed institution, which requires presence at multiple locations throughout the Rio Grande Valley.
*Work is performed primarily in a general office environment to include hybrid work (subject to change based upon business needs).
If the work is performed off campus, high-speed internet and a designated workspace are required.
Other Ability to work effectively in team environment as well as independently.
Ability to exercise initiative, use good judgment, and handle confidential information responsibly.
Ability to perform in a fast-paced, changing environment.
Self-starter with the ability to research and dig for information.
Ability to multi-task efficiently on parallel efforts.
Demonstrated ability in problem solving and analytical skills.
Prioritize multiple projects, work under tight deadlines, and handle changing priorities.
Excellent communication and customer service skills.
Able to bridge communication between technical areas and business areas for a full and complete understanding of expectations.
Demonstrated team leadership and project management skills.
Physical Capabilities N/A Employment Category Full-Time Minimum Salary Commensurate with Experience Posted Salary Commensurate with Experience Position Available Date 11/14/2023 Grant Funded Position No If Yes, Provide Grant Expiration Date Posting Detail Information EEO Statement It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status.
In accordance with the requirements of Title VII of the Civil Rights Act of 1964, the Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment.
We encourage women, minorities and differently abled persons to apply for employment positions of interest.
Special Instructions to Applicants Dear Applicant, Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application.
The confidential information includes the following: *Date of Birth *Social Security Number *Gender *Ethnicity/Race Please make sure that you omit this information prior to submission.
We are advising that Human Resources will be forwarding your application to the department as per your submission.
If you have any questions, please do not hesitate to contact us at (956)665-8880 and/or careers@utrgv.
edu.
Additional Information UTRGV is a distributed location institution and working location is subject to change based on need.
All UTRGV employees are required to have a criminal background check (CBC).
Incomplete applications will not be considered.
Substitutions to the above requirements must have prior approval from the VP of HR & Talent Development .